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How it Works

What We Do

Cash Flow Generation

Achieve steady cash flow from the outset of the holding period

Strategic Exit

Sell the portfolio at a favorable multiple based on net operating income (NOI), either as a whole to institutional buyers or as individual properties to retail investors

Turnkey Value

Properties are fully managed—acquired, designed, furnished, renovated, and stabilized

Transparency

Provide historical revenue data and actual performance, not just projections

Premium Value

Buyers appreciate the certainty and seamless management, often willing to pay a premium for turnkey properties

Industry Leading Performance

Strategy & Approach

Portfolio Composition, Balancing & Market Identification

Finance & Accounting

Reporting, Bookkeeping, FP&A and Property Level Accounting

Acquisitions

Due Diligence, In Flight Portfolio Re-Balancing with the ability to buy $150m per year

Technology & Data

Proprietary Access to 1st Party Data, Advisory Reach to 3rd Party Data, Operational Infrastructure powered by our platform which underwrites 100s of thousands of properties per quarter

OpEx Management

Profits focused, not just revenue, driving down expenses, increasing cash flow and NOI.

Design & Amenities

In house design direction, creative leadership and data driven amenity selection and composition to drive ADRs & Occupancy with dedicated vendors to bring to life

Permitting Management

Compliance, regulation and permitting/utility management to properties are in good standing

Operations

Standardization, Project Management and Custom (and scalable) national workflows and vendor relationships with exclusive access to pricing (economies of scale). Project Management via SHL saves us 50% or more on average vs fragmented local players

Guest Experience

Guest communications, review management, property listing 
and more

Property & Revenue Management

Asset Management and Performance powered by our proprietary and custom-built tooling that tracks over 80+ real time metrics. SHL provides guaranteed minimum market revenue as well to the PropCos it manages.

Renovation Management

Pre-Negotiated discounts and relationships due to scale with nationwide scalable operations

Renovation Management

Pre-Negotiated discounts and relationships due to scale with nationwide scalable operations

Our Strategy

Acquisition

Purchase undervalued properties and convert them into high-performing short-term rentals (STRs)

Optimization

Focus on income optimization through strategic property management, design, and operational efficiency

Exit Strategy

We sell our strategically selected properties based on strong value appreciation and strong cap rates (revenue) to maximize returns either individually or selling properties off in a portfolio format

16 Point Strategy

$200+ ADRs

Can this property fetch at least $200 bucks a night? If so, we’re on it like hotcakes. Q1 2025, we’re trending at $300+.

Under $750k homes

We prioritize staying ‘sub” the $750k range as to protect against downside risk. With some outliers of course.

10%+ Cash-on-Cash

During underwriting, the property must produce at least 10% CoC and maintain an upward projection.

20%+ Annual ROI

It should hit at least 20% ROI as an average over the first 5 years (cash + equity + tax benefits). Typically, by year 3.

Low Seasonality

We avoid markets with 50% or more swings of seasonality. A little bit of seasonality is normal.

Tax Friendly States

It’s what you keep. Not what you make. Live anywhere but invest where it makes sense.

Underwriting 5 Ways

Us. Lender. Property Management. Us Again. Lender Again. 5 points of failure. Check.

Cost Segregation

Who wants to pay taxes when you can be smart about it? Our properties see 25-35% write offs.

Accelerated Depreciation

Yup, more tax savings. We want tax free cash flow after all. So, we look for those opportunities.

Multi Platform Exposure

Can we list this type of property across multiple channels? We want this to be yes.

Adventurous Experiences

Markets near national parks, destinations and/or outdoorsy tend to outperform.

Long Term Rental Friendly

We underwrite as an STR, MTR and LTR just in the event we need to quickly adapt.

Diversified

Business goers, travelers, adventure seekers galore. All are welcome.

STR Friendly States

This one is a must. At least in that major jurisdiction to avoid costly buy and sells.

Occupancy

Can this property perform “Ok” in the event of lower than expected OCC? Sub 50%.

Unique

How can we make this “pop” off the screen? Guests take 7 minutes before picking a spot.

Excellence in renovation and remodeling